Mastering the Zone or Becoming a Personal Trainer For Dummies

Mastering the Zone: The Next Step in Achieving SuperHealth and Permanent Fat Loss

Author: Barry Sears

Everyone from Madonna to Howard Stern to the cast of Baywatch is in "the Zone" -- and now "Zone"-favorable cuisine is tastier than ever! Dr. Barry Sears, author of the No.1 New York Times bestseller and health phenomenon, The Zone (more than 600,000 hardcover copies sold!), is back with an exciting new book teeming with tantalizing recipes and insightful information that will deepen readers' understanding of this revolutionary health and fitness program that has become the regimen of the '90s.

Flying in the face of conventional dietary thinking, and after years of comprehensive scientific research, Dr. Sears discovered that "eating fat doesn't make you fat." His phenomenally successful first book, The Zone, introduced the world to to groundbreaking health plan that for hundreds of thousands of readers has become the magic key to maintaining a consistent level of physical and mental well-being -- a healthful state known as "The Zone." Now Dr. Sears takes his breakthrough scientific discoveries and stunning success a step further with Mastering the Zone, which not only presents delicious, completely original Zone-favorable recipes that are easy to prepare and taste as good as they are good for you, but also offers a practical guide to fine-tuning your place in the Zone.

From entrees to appetizers to desserts, there is something here for every taste and every occasion. Appearing throughout is Dr. Sears' enlightening new information for readers interested in educating themselves further about the Zone -- the health regimen that succeeds where millions of others have not.

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Becoming a Personal Trainer For Dummies

Author: Linda Formichelli

Want to turn your passion for fitness into a lucrative career? Each year, more than 5 million Americans use personal trainers to take their workouts to the next level—and this plain-English guide shows you how to get in on the action. Whether you want a part-time job at the gym or a full-time personal training business, you’ll find the practical, proven advice you need in this indispensable resource.

Becoming a Personal Trainer For Dummies is for you if you want to become a certified personal trainer and start your own business—or if you’re a certified trainer looking to improve upon your existing practice. You get a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you:

• Find your training niche

• Study for and pass certification exams

• Attract, keep, and motivate clients

• Interview, hire, and manage employees

• Update your training skills

• Expand your services

This user-friendly guide offers unique coverage of personal trainer certification programs, including tips on selecting the right program and meeting the requirements. You’ll see how to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. You also receive savvy guidance in:

• Choosing the best fitness equipment

• Creating a business plan, a record-keeping system, and a marketing campaign

• Performing fitness assessments

• Developing individualized exerciseprograms

• Advancing your clients to the next fitness level

• Managing legal issues and tax planning

• Offering additional services such as massage and nutrition consultation

• Training clients with special needs

Complete with ten great starter exercises and a valuable list of professional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to get the most out of this fun, fabulous career!

Table of Contents:

	Introduction	1
	About This Book	1
	Foolish Assumptions	2
	How to Use This Book	2
	How This Book Is Organized	2
	Icons Used in This Book	4
Part I	Shaping Up to Be a Personal Trainer	5
Chapter 1	Personal Training 101: Do You Have What It Takes?	7
	Determining Whether You and Personal Training Are a Match Made in Heaven	7
	Hitting the Books	13
	Getting Started	14
	Performing Your Art	16
	Our Little Trainer's All Grown Up!: Growing Your Business	19
Chapter 2	Getting Certified	21
	Finding Your Niche	22
	Becoming Certified (Not Certifiable!)	25
	Preparing for the Test	28
	Maintaining Your Certification	32
Chapter 3	Practicing Your Art	33
	Getting the Scoop from Those in the Know	33
	Using Test Subjects (Or, Getting Your Family and Friends to Jump When You Say Jump)	37
	Training Yourself	38
Chapter 4	Planning Your Start	43
	Assessing Your Lifestyle Needs	43
	Being Your Own Boss	44
	Working the 9 to 5	50
Part II	Being a Successful Personal Trainer	61
Chapter 5	Creating Your Business Plan	63
	Developing a Road Map for Success	63
	Deciding How Much to Charge	69
	To Market, to Market: Getting the Word Out about Your Services	70
	Doing the Math: Projecting Your Income and Expenses	71
Chapter 6	Setting Up Shop	75
	A Little Help from Your Friends: Forming Your Support System	75
	Structuring Your Business	85
	Getting Registered and IDed (Even if You're Over 21)	86
	A Rose Is More than a Rose: Naming Your Business	87
	Image Is Everything: Creating Your Look	90
Chapter 7	Developing Sound Business Practices	93
	Crossing Your T's and Dotting Your I's: Legal Forms for Your Business	93
	Going with the Flow: Determining in What Order to Conduct Your Business	97
	Putting Policies in Place	99
	Maintaining Records	104
	The Tax Man Cometh	109
	Tracking Your Clients	112
Chapter 8	Flexing Your Marketing Muscles	115
	Ready, Aim ...: Focusing on Your Target	115
	The Power of Publicity: Spreading the Word about Your Services	118
	Reaching Your Clients through Referrals	123
	Marketing on a Shoestring	127
Chapter 9	Retaining Your Clientele	137
	Keepin' It Real: Putting Fitness within Your Clients' Reach	137
	Tony Robbins Has Nothin' on You: Motivating Your Clients	142
	Getting Connected: Fostering Good Relationships with Your Clients	146
	Resolving Conflicts and Concerns	149
	When the Honeymoon Is Over: Recognizing When to Wean Your Client	151
Part III	Putting the Personal into Personal Training	155
Chapter 10	Getting to Know You: Performing Initial Consultations	157
	Hello, My Name Is	158
	Getting to Know You: Preparing to Meet for the First Time	164
	Performing the Consultation	169
	Before You Say Goodbye	172
Chapter 11	The First Session: Performing the Fitness Assessment	175
	Prepping the Client	175
	Recording Baseline Measurements	179
	Testing Your Client's Fitness	187
	Discussing the Results with Your Client	194
Chapter 12	Before We Meet Again: Planning the Program	195
	Get with the Program: Considering Your Client's Programming Needs	195
	It's All in the Planning!	200
Chapter 13	The Second Session: Taking Your Client through the First Workout	213
	Checking Up So Your Client Doesn't Check Out	213
	So Hot It's Cool: Warming Up the Client	217
	Going for the Stretch	222
	Now for the Main Event: Exercising Your Client	225
	Cooling Down and Recovering from the Workout	228
Chapter 14	Teaching Your Beginning Client Beginning Exercises	231
	Upper-Body Exercises	231
	Lower-Body Exercises	237
	Core Exercises	240
	Drawing Out the Program	242
Chapter 15	Taking Your Client to the Next Level	247
	Taking the Next Step	248
	Strengthening Your Strength Techniques	251
	Let's Get Physical: Intensifying Your Client's Aerobic Workout	257
Part IV	Growing Your Personal Training Business	261
Chapter 16	Preparing for Growth: Automating and Documenting Your Workflow	263
	Planning for Growth	263
	Follow the Leader: Creating a System for Others to Follow	265
	Writing Job Descriptions	269
	Charting Your Progress: Creating Your Organizational Chart	271
	Creating Your Employee Manual	273
Chapter 17	Hiring Additional Staff	275
	Outsourcing Is In: Hiring Professionals	275
	Pumping Up Your Ranks: Hiring Other Trainers	278
	Interviewing Potential Employees	282
	Payday!: Dealing with Compensation	286
	Parting Is Such Sweet Sorrow: Firing and Laying Off Employees	288
Chapter 18	Building Your Business Culture	291
	Lead, Follow, or Get Out of the Way	291
	Higher Education: Encouraging Your Employees to Grow	297
	Training Your Employees	299
Part V	The Part of Tens	305
Chapter 19	Ten Great Ways to Expand Your Services	307
	Adding Nutrition Services	307
	Selling Supplements	308
	Adding Group Sessions	308
	Giving Workshops and Seminars	309
	Adding Massage Services	309
	Selling Fitness Equipment	310
	Providing Corporate Wellness Services	310
	Offering Specialty Training Sessions	311
	Selling Fitness Apparel	312
	Offering Other Services	312
Chapter 20	Ten Essential Pieces of Equipment	313
	Your Mindset	313
	Your Certification	314
	Your Business Card	315
	Tape Measure	315
	Body-Fat Calipers	316
	Body-Weight Scale	316
	Heart-Rate Monitor	316
	Blood-Pressure Cuff	317
	Jump Rope	317
	Resistance Tubing	317
Chapter 21	Ten Ways to Be the Best Personal Trainer You Can Be	319
	Don't Be a Know-It-All	319
	Admit When You're Wrong	320
	Be There for Your Client	320
	Stay within the Boundaries	321
	Do What You Say, Say What You Do	321
	Showing Clients You Care	321
	Always Be on Time	322
	Dress Professionally	323
	Stay Educated	323
	Do What You Love, Love What You Do	324
Appendix	Resources	325
	Professional Organizations	325
	Web Sites	328
	Books	329
	Index	331